The Project Management Approach. A Critical Success Factor in Digital Transformation Initiatives

Abstract Research purpose. The main objective of this work is to highlight the adoption project management practices in companies’ digital transformation initiatives as a critical success factor. Thus, on one hand, we will seek systematize importance economic organizations and, other analyze them based largest publishing groups Portugal. Having previously studied process warehouse through Warehouse Management System, it now important what extent was successful and contributed achievement intended objectives generated value. Design / Methodology Approach. first part study carried out surveys managers for general characterization; second focus group technique analysis greater depth case study. In phase, adopts semi-structured interviews with different group’s companies respective departments. joint reflection organizational value creation developed existing perspectives project. This allowed more results obtained, adequacy options, deviations. Findings. Technologies investment principle, approach facilitates practice. It essential carry careful financial viability investment. disruptive changes associated make difficult, not easy achieve strategic these investments. So, seems be implementation initiatives. current highlights three aspects global assessment IST investment: analyzing achieved; determining return investment; relevance being by stakeholders involved way perceiving, individually collectively, diversity benefits achieved. Originality Value Practical implications. reality justifies guarantee However, how whether aware evaluating results.